Magazine article Variety

Toys-to-Life Death Watch

Magazine article Variety

Toys-to-Life Death Watch

Article excerpt

The 2011 launch of Activision's Skylanders marked the birth of toys-to-life, a hybrid genre that encourages the purchase of toy figurines that interact with console video games, at prices of $100 and up for a set. But the sector quickly became saturated, culminating in Disney's announcement last week that it would shutter its console division and the toys-to-life Infinity line, and take a $147 million writedown on its games business. Sales in the category were flat in 2015 at about $1.25 billion worldwide, but the loss of competition from Disney should be good news for Skylanders and Lego going forward, pat saperstein

Disnoy Infinity

Drawing on Disney's vast toy chest of characters from "Inside Out," "Star Wars." and Marvel, the games and figures were well-received but proved difficult to develop. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.