Magazine article Variety

Dolby Cinema Tech Helps 'Alice' Sparkle and Sing

Magazine article Variety

Dolby Cinema Tech Helps 'Alice' Sparkle and Sing

Article excerpt

HOW DOES TECHNOLOGY impact emotion?

In a great many ways, according to those who back Dolby Cinema, a system that's designed to enhance the moviegoing experience, and one that's being installed in theaters around the world.

Launched in 2014 with Disney's "Tomorrowland," the tech is making its latest appearance with the studio's "Alice Through the Looking Glass," which bows May 27. The sequel to Tim Burton's 2010 "Alice in Wonderland," directed by James Bobin, combines DP Stuart Dryburgh's bright colors, Colleen Atwood's lavish costumes, and Dan Hennah's striking production design in a "nonstop digital spectacle" that "offers one spread of eye candy after another," according to Variety's Andrew Barker.

These scenes are enhanced by Dolby Cinema's Dolby Vision projection technology, which can deliver brightness, contrast, and color "that more closely match what the human eye can see," says Dolby Labs senior VP Curt Behlmer. "Audiences seeing this film at [a Dolby-equipped theater] will get an intensified visual experience with heightened emotion. …

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