Magazine article Variety

The Only Game in Town Right Now

Magazine article Variety

The Only Game in Town Right Now

Article excerpt

After begging to see "The Secret Life of Pets" for months, my 8-year-old should have been breathless with anticipation as the movie began playing last weekend at the local Cineplex. Instead, I was wrenching my iPhone out of his hands as he attempted to squeeze in a few precious additional milliseconds of Pokémon Go.

If that doesn't capture the media moment we find ourselves in right now, I don't know what does. Over the course of a summer that has yet to yield any kind of singular success from the realms of movies, music, and TV, leave it to some forgotten animated property from the once-wayward Japanese game console company Nintendo to resurface with a vengeance in the weirdest way possible: as smartphone content that actually prompts players to wander outside in search of virtual monsters.

What's that, you say - you still don't understand Pokémon Go? Well, you can't claim to have been under a rock all this time, because chances are some iPhone-wielding players lifted that rock in pursuit of a winged creature known as a Zubat. Or a Pidgey. Maybe a Rattata. These species may be incomprehensible to you, but they're well on their way to becoming household names. …

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