Magazine article Variety

Peer-to-Peer Site Focuses on Value of Camera Equipment

Magazine article Variety

Peer-to-Peer Site Focuses on Value of Camera Equipment

Article excerpt

How it started: ShareGrid, a peer-to-peer gear marketplace for filmmakers and créatives, is the brainchild of founders Brent Barbano, Arash Shiva, and Marius Ciocirlan - all créatives themselves. In 2013, Barbano, a DP, was working on a documentary that highlighted the shared economy when the inspiration hit him to create a sharing network for filmmakers. He connected with production designers Shiva and Ciocirlan, and the trio began to develop the concept. In advance of launching the service, they posted an ad on Facebook that resulted in 3,000 sign-ups.

The launch: ShareGrid debuted in 2015 in Los Angeles, billing itself as "a website where filmmakers and photographers can rent gear to and from each other locally." The main lure: Members get value from their equipment when they're not using it, just as homeowners can rent out space on Airbnb. …

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