Magazine article Baylor Business Review

Baylor Business Review Readership Survey Results

Magazine article Baylor Business Review

Baylor Business Review Readership Survey Results

Article excerpt

As you flip through this issue of the Baylor Business Review (BBR), you may notice it looks different than previous issues. This issue and its changes reflect our readership survey results. Every four years, we conduct a readership survey. Last fall, the BBR included a print readership survey, and it was followed up with an online readership survey. Here's an overview of what we learned from the respondents:

For those of you who shared your feedback, we thank you, and we want you to know we listened. There were some clear areas of improvement, and some areas where we feel we are accomplishing our goals. We removed the articles with less than 30 percent readership, taking the magazine from a dense 60 pages to 32. In an effort to better represent our vast array of readers, instead of four alumni profiles, we've adjusted to include a profile of a recent graduate (someone who has graduated in the past five years) and a current student profile in addition to alumni profiles. …

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