Magazine article The Tracker

Duesenberg: "The Power of the Hour"

Magazine article The Tracker

Duesenberg: "The Power of the Hour"

Article excerpt

THE COVER OF THIS ISSUE is one of a series of illustrations created in 1935 by Paul Gerding for Duesenberg, Inc., a company founded in 1913 to manufacture luxury automobiles and racing cars. Prominent personalities who owned Duesenbergs included Tom Mix, Rudolph Valentino, A1 Capone, Greta Garbo, Tyrone Power, Clark Gable, Howard Hughes, Marion Davies, the Duke of Windsor, King Victor Emmanuel III of Italy, and King Alfonso XIII of Spain. Ads appeared in prestigious magazines such as Vanity Fair and Country Life, featuring a series of wealthy individuals from different walks of life, always captioned "He" or "She" "Drives a Duesenberg." Illustrations were of a yachtsman, a sportsman, men and women engaged in fox hunting, and the gentleman seated next to his baronial fireplace.

The setting of the cover illustration is not identified, but it is the Great Hall of Inisfada, the 80-room Tudor-Revival mansion completed in 1920 for Nicholas and Genevieve Brady near Manhassat, Long Island. …

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