Magazine article Variety

Katzenberg in Variety

Magazine article Variety

Katzenberg in Variety

Article excerpt

On April 5,2004, Variety wrote about DreamWorks Animation and the team behind the "Shrek" movies under the headline "The Green Machine." Katzenberg told reporter Geoffrey Berkshire, "My job is to be team captain - to try to be everybody's biggest cheerleader and helpful critic."

He's been a captain for more than three decades. He wasn't always in animation: After years of working in live-action, Katzenberg moved to Disney in 1984 and was charged with beefing up the toon unit.

At that point, the studio's animation legacy was moribund. Starting in 1981, Disney had a four-year gap with no animated features; in 1985, it released "The Black Cauldron," followed by "The Great Mouse Detective" and "Oliver & Company."

Under Katzenberg, a renaissance began. First with "The Little Mermaid" (1989), then "Beauty and the Beast" (1991), and "Aladdin" (1992). They became instant classics.

Then on Oct. 13,1994, Variety led with the banner story "Troika Sets Town Atwitter. …

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