Magazine article Variety

Morning TV Crew Walks through Fashion Minefield

Magazine article Variety

Morning TV Crew Walks through Fashion Minefield

Article excerpt

Sandra Lee

Special correspondent, "Good Morning America"

"Morning television is a very special kind of TV. People are inviting you into their bedrooms. They need to trust you and feel good about who you are and what you communicate. And that you exemplify what their morals are," says Lee. "I like things that are more conservative, but high fashion. Women are the most important consumers there are, and the last thing they need is to feel hyper competitive with someone they view as a friend."

Megan Tevrizian

NBC 7 "News Today" anchor, San Diego

"The biggest thing is to dress appropriately for your story, and in the studio we cover hard news as well as lighter segments. One time I wore lip gloss, and my boss said, 'You can't have that much lip gloss for a domesticabuse story,'" Tevrizian says. "If you're covering a fire or something more rugged, you should wear a vest, with long sleeves underneath, or fire gear. ... The tricky part is you never know what you're covering so you have to be prepared for everything."

Steve Chenevey

Fox 5 Co-Host of "Good Day DC," Washington, D.C.

"D.C. is a fairly conservative town fashion-wise, and probably the only city where people may even assume your political stance based on what you wear, so I make sure I wear red and blue at least once every week," says Chenevey, who anchors five hours daily. "As it gets past 9 o'clock, the show becomes a little more entertainmentdriven. So after 10 o'clock, and this is huge, I sometimes take my tie off. That's kicking back and getting crazy, D.C. style."

Stephanie Simmons

CBS 2 morning traffic reporter, Los Angeles

"I work on the green screen, so I can't wear anything green, and some blues also key out. I have maps behind me, so if I wear too many patterns it can look crazy - and people will let you know about it," Simmons says. "They will call and complain, or tweet you. If you wear a subtle pattern and the lines are too close together, they moiré [produce a strange wavy pattern] on camera, even with HD. So I have a walk-in closet with really brightly colored, jeweltoned dresses."

Marcellas Reynolds

Fashion correspondent, "Good Day L.A." and "Good Day Chicago"

"As a fashion expert I can come on and be a little bit hipper, but I take bigger risks in L.A. than I do in Chicago," Reynolds says. "I would never wear jeans; I would wear a suit. I would never wear tennis shoes; I would wear shoes. It's the Midwest, so it's a little more serious. Anything loud, anything graphic is a no-go. In fact, last time I was there I brought the jacket [in the picture], and they didn't like it. …

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