Magazine article Variety

Digital Brand Architects

Magazine article Variety

Digital Brand Architects

Article excerpt

DIGITAL BRAND ARCHITECTS has grown from a tiny operation that began in 2010 to a global-wide digital talent management company with over 40 employees and offices in New York, Los Angeles, and Milan. "We really do cover all genres - from fashion and beauty, to lifestyle, food, home, DIY, content creators" says Robinovitz, who spent a decade as a journalist for such publications as The New York Times and Marie Claire, and produced a pilot for Bravo. "Whatever the client, we still take the same approach: it's very much about who does somebody what to be? What is that person's point of view? It's about looking at the content with a traditional sense of strategy but with a modern sense of execution"

"One of the things I think we did well very early on is that we were singular with what the vision was with DBA" adds Penchansky, who has built awards campaigns and created product launches for Jimmy Choo and Juicy Couture. "We always knew we wanted to be traditional managers of nontraditional talent, and we've stayed on that path. …

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