Magazine article Variety

Putting My Money Where My Tweet Is

Magazine article Variety

Putting My Money Where My Tweet Is

Article excerpt

What a strange period this is for Twitter. Just when this crazy election season demonstrates that the social platform's cultural influence has never been greater, the state of its business has never been worse. Now that CEO Jack Dorsey's turnaround effort is widely regarded as a failure, the company has seen its stock plummet as wary potential acquirers back away.

The precarious state of Twitter has been strange for me as well. While I pride myself on staying dispassionate about the subjects I cover, as any good journalist should, I confess that my addiction to Twitter makes it challenging to stay objective (but rest assured I do). Of the hundreds of millions of users worldwide, I'm among a meaningful fraction who practically live on the product. Not to get all "Black Mirror" on you, but Twitter feels like part of my identity.

But my devotion is not blind; the platform's shortcomings irritate me no end. I wish I could find quality conversations more easily, and that trolls weren't allowed to antagonize users with impunity. Countless other tweaks are badly needed.

So, here we have this business failing to evolve its platform or even make enough money to sustain itself, yet millions - including me - fret for its future. …

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