Magazine article Variety

Tradition with a Modern Twist

Magazine article Variety

Tradition with a Modern Twist

Article excerpt

One of Nordisk Films' highest-profile units is Nordisk Film Production, the inhouse banner with divisions in Denmark, Sweden, and Norway. It's behind Martin Zandvliet's "Land of Mine," Denmark's foreign-language Oscar entry.

"The overall strategy for Nordisk Film Production is the same as when the company was founded: to entertain a broad audience," says Henrik Zein, general manager of Nordisk Film Production, noting the company's output in feature films, animation, short films, TV series, and TV documentaries.

"We seek the balance between talent and business, and believe that true quality comes from creative freedom. And a part of the success is the strong collaboration between the director and the producer, and our ambition of being a home for talent."

Zein is also responsible for Nordisk Film's extensive film catalog, dating back to 1906.

Zein works with some of the most successful producers in Denmark, Norway, and Sweden, but the company is also an active co-producer for local and foreign productions.

"We support and even encourage our creative talents to go abroad, and we seek to be part of the journey - our so-called 'follow-thetalent strategy. …

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