Magazine article New Internationalist

Building a Better Media

Magazine article New Internationalist

Building a Better Media

Article excerpt

Last year was a divisive and depressing one for progressives everywhere. As the questions rumble on about how we got into this mess, one thing that nearly everyone can agree on is that rampant misinformation is a serious and growing problem.

The scale of distortion and its impact - from aiding Trump's rise to power to Britain's exit from the European Union - has leant a new impetus to holding the media accountable and efforts to bring alternative narratives to the forefront.

For starters, the worst excesses of the British tabloids - in particular the Sun, Express and Daily Mail - are being called out by Stop Funding Hate. 'It feels as if this has been a long time coming,' says founder Richard Wilson, who has been bowled over by the scale of support for the divestment push that saw Danish toymaker Lego drop its Daily Mail advertising late last year. The Co-op group and John Lewis are in its sights for 2017.

The far-right site Breitbart News is coming under similar pressure. A social-media campaign saw BMW and other brands remove ads in December, shortly after Kellogg's pulled out, citing content that ran counter to its values.

Meanwhile, independent outlets that offer an alternative, inclusive vision of society appear to be gaining traction. …

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