Magazine article American Forests

Amour Vert

Magazine article American Forests

Amour Vert

Article excerpt

SHOCKED TO DISCOVER that fashion is the second-largest polluting industry in the world after big oil, Amour Vert cofounders Christoph Frehsee and Linda Balti felt inspired to rebuild more environmentally-friendly wardrobes. But, the husband-and-wife pair struggled to find sustainable garments that were both trendy and modern without carrying a hefty price tag. Through this search, the idea of Amour Vert was born - a brand that designs fashionable, trendy garments that are aesthetically notable in their own right, but are also created out of sustainable, state-of-the-art fabrics and produced with minimal impact on the environment.

At a sustainable tree farm in Austria, Frehsee discovered and developed the perfect sustainable fabric with which to design his garments - a fiber from sustainably harvested beech trees. Armed with the right fabrics, a zero-waste philosophy and a manufacturing process completely based in the United States, Amour Vert quickly became the goldstandard of environmentally-friendly fashion. …

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