Magazine article Variety

My First Time in Variety: Herb Alpert

Magazine article Variety

My First Time in Variety: Herb Alpert

Article excerpt

Herb Alpert's latest Grammy nomination, for contemporary instrumental album for "Human Nature," puts the timeless music artist in the kudos hunt again, a quest he's familiar with as he started competing and winning music industry awards more than 50 years ago.

When Variety first name-checked Alpert back in 1961, he was vocalist "Dore Alpert," touted for work in a never-produced film. He'd already worked as an extra for Cecil B. DeMille on "The Ten Commandments," co-written hits for Jan and Dean and the legendary R&B artist Sam Cooke, but he hadn't recorded the single that launched him into the music business stratosphere. That record, "The Lonely Bull," and his band, the Tijuana Brass, were only a year away. steven gaydos

In addition to writing and making records, you made it into a Cecil B. DeMille film?

I worked as an extra at Paramount for three months and played kettle drums and the aida horn. I think I was one of about 200 extras.

Did working on a big Hollywood studio film teach you any showbusiness lessons?

We were shooting the famous 'golden calf' scene and one of the shots began with my back to the camera. After one take, I went up to DeMille and asked him, "Could you open the shot on my face?" He said, "Not this time, kid."

What about your time as an upcoming artist named Dore Alpert at RCA? …

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