Magazine article Variety

The Other Sundance

Magazine article Variety

The Other Sundance

Article excerpt

OUTSIDE THE GAZE OF THE media, removed from the screenings and the frantic buying and selling, a parallel Sundance brings together tech companies and artisans who sample the latest tools that can enhance their craft. The Park City festival has long relied on a wide array of sponsors to help finance the event, and since filmmaking has always required technology to create its finished product, hardware and software companies find the Utah mountains fertile ground for reaching many of their customers. Here are the plans of just four of the many companies participating at this year's fest that help fuel the independent film community behind the scenes.

Adobe

For 25 years, Adobe has been a Sundance supporter, and the company's Premiere Pro software is the festival's officially recognized editing tool. This year the sponsor's lineup of digital and live activities includes a filmmaker panel with directors David Lowery, Kyle Patrick Alvarez, and Jennifer Phang; a Facebook Live filmmaker series; a YouTube on-demand channel that dives deep into the use of Adobe's Creative Cloud technology; and an Art of Editing lunch with editor Lewis Erskine.

Canon

Canon Creative Studio will hold hands-on workshops and showcase a headshot portrait studio and daily live panels in partnership with IndieWire. Also on display: a new partnership with IMDb Pro that instantly uploads newly taken portraits and attaches them to online profiles. Tim Smith, Canon's senior advisor for film and TV production, says Sundance is the best event for the company to connect with filmmakers. …

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