Magazine article International Musician

NAMM Show Hits the Mark!

Magazine article International Musician

NAMM Show Hits the Mark!

Article excerpt

I've been hearing about the January National Association of Music Merchants (NAMM) Show for years. Many of the NAMM Show exhibitors advertise in our monthly International Musician (IM) so this year's show seemed the perfect opportunity to thank our advertisers in-person and talk to other vendors who could become potential IM advertisers. Since the IM is received by all of our 80,000 AFM members in the US, Canada, and Puerto Rico, vendors who advertise in our official monthly journal are able to reach a very special segment ofthe market-working musicians who make their living making music.

I'm sure many of you may have attended the NAMM Show in the past, but for a first-timer like me, it was a real eye-opener. More than 2,000 exhibitors (merchants), from large, well-established companies to small startups looking to break into a very competitive marketplace, can be found. In fact, the show has become so popular, it has outgrown the existing space-the Anaheim Convention Center, plus the nearby Marriott and Hilton hotels, which are used to host many show events and forums. I've been told that new construction at the Convention Center will expand available exhibit space by 50%!

The show attracts more than 100,000 attendees (stars, professional and amateur musicians). Everyone seamlessly mingles together trying out new products and getting their technical questions answered by industry experts. At lunch one afternoon, I noticed Stevie Wonder, a member of Local 5 (Detroit, MI), sitting at the table next to ours. It all seemed so natural.

There were many forums available for show registrants on a wide variety of topics. In fact, I was invited to participate as a panelist in the Sandy Feldstein Industry Roundtable discussion, which was sponsored by the State University of New York at Potsdam, Crane School of Music, and presented by the NAMM Foundation. Sandy Feldstein (for whom the roundtable discussion is named) was a percussionist, educator, composer/arranger, publishing executive, and for those of us who knew him, a bon vivant and raconteur who touched the lives of countless musicians around the world. …

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