Magazine article Screen International

Globo, Parrot Analytics Strike Partnership

Magazine article Screen International

Globo, Parrot Analytics Strike Partnership

Article excerpt

EXCLUSIVE: Brazilian TV giant becomes latest company to subscribe to data science platform.

Globo has struck a deal with Los Angeles-based Parrot Analytics to gain a "competitive edge for mapping new trends and content production opportunities worldwide."

Monica Albuquerque, artistic development director of Globo TV, and Parrot Analytics CEO Wared Seger and regional director Alejandro J. Rojas announced the development on Monday.

Globo's TV footprint in Brazil encompasses five wholly owned TV stations and 118 affiliates that together cover close to 99% of Brazilian households with televisions. The company also produces about 6,000 hours of content each year in Brazil.

Los Angeles-based data science firm Parrot Analytics created proprietary technology that measures cross-platform global demand for TV programming, and offers client services as well as extensive research on viewership.

"Globo has strong faith in the Brazilian TV market and is committed to its future growth by staying on top of content trends and consumption habits while strengthening its knowledge of the Brazilian audience. …

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