Magazine article Variety

Reeling in Swedish Cinema

Magazine article Variety

Reeling in Swedish Cinema

Article excerpt

B-Reel Films, the hip Stockholm-based banner behind some of Scandinavia's most ambitious films and TV shows, from Mikael Marcimain's "Gentlemen" to Pernilla August's "A Serious Game," recently ventured into the ultra-competitive English-language movie landscape with Lisa Langseth's "Euphoria," starring Alicia Vikander, Eva Green and Charlotte Rampling, and is developing a flurry of more upscale projects.

B-Reel Films is coming off a busy start of the year, having just won two Swedish Guldbagge Awards (Sweden's equivalent of the Oscars) for "A Serious Game" including supporting actor for Michael Nyqvist. And on the TV side, the shingle's first Nordic noir series "Before We Die" launched to hit ratings on Sweden's public broadcaster SVT.

The company has two movies in post: "Euphoria," which reteams Langseth and Vikander after the critically acclaimed "Hotel," as well "Bergman," a feature-length doc about Ingmar Bergman directed by Jane Magnuson.

The outfit is a sister company of B-Reel, a 21-year-old creative agency with offices in L.A, N.Y, London, Berlin, Barcelona, and Stockholm, and a client list including some of the world's biggest brands, such as Facebook, Google, and Nike.

"BRF is a creative hub for great storytellers of all sorts," says Pelle Nilsson, co-founder and COO of B-Reel Films' Los Angeles office. "We feel that we have a great position in Scandinavia and now it's time to strengthen the team in the U.S." with producers from Hollywood.

Patrik Andersson, B-Reel Films' head of development and producer, says going the English-language route may not be the golden ticket, but in the case of "Euphoria," "it created a whole new canvas for Langseth to work with." "If the scale of the budget, the scale of the subject matter, and the international scope of a production as a whole calls for it, making the film in the English language is necessary to stick with the filmmaker's creative vision," he says.

Since the company has already built a robust global presence through B-Reel's digital business for the past decade, Fredrik Heinig, who co-founded the outfit and runs the film division, says it made complete sense to dive into the international scene with movies and TV production as well. …

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