Magazine article Variety

When PewDiePie Makes It Personal

Magazine article Variety

When PewDiePie Makes It Personal

Article excerpt

Like any publication worth its salt, Variety is accustomed to being criticized by the people we cover. Most of the time it's best to just turn the other cheek. But a particularly prominent attack last week was just too galling for me to keep my mouth shut.

The Internet's biggest star, PewDiePie, posted a video defending himself from charges of anti-Semitism that prompted Disney and YouTube to cut ties with him. In the very first minute of the video, which is sure to be seen by tens of millions, he cited a column I wrote about him as Exhibit A in what he perceives as the media's agenda to destroy him.

"I think most Internet personalities can agree with me that the media generally doesn't like us very much," he explains to viewers at the outset of the 11-minute clip. "Variety, for example, posted in 2013, 'If PewDiePie Is YouTube's Top Talent, We Are All Doomed.'"

My 2013 column was as vicious an assessment of his bizarre videos as the headline suggested. …

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