Magazine article Variety

With a Little Help from Their Friends, Artists Export Their Music

Magazine article Variety

With a Little Help from Their Friends, Artists Export Their Music

Article excerpt

Once again, British music is enjoying an astonishingly fertile period with its artists dominating at home and grabbing an unprecedented share of the global market - one in six records sold in 2015.

But the U.K.'s success can mask the challenges faced by smaller companies who may not have the means to realize the international potential of their artists. Funded through the U.K.'s Department for International Trade, the Music Export Growth Scheme can give U.K. acts a helping hand at the critical point when they are breaking into overseas markets, providing timely support to promotional activity aimed at building a fan base.

Chris Tams, BPI director of membership and international, reports that funding "typically goes towards touring and marketing, and applicants have to make a strong case to BPI."

The scheme has awarded over 1.6 million pounds (about $2 million) to 107 artists since its launch in 2014, and in 2016 the Government announced a further 2. …

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