Magazine article Screen International

CAA, CMC Capital Launch CAA China

Magazine article Screen International

CAA, CMC Capital Launch CAA China

Article excerpt

CMC Capital Partners takes 'minority strategic investment' in agency.

CAA and Chinese media investment fund CMC Capital Partners (CMC) on Monday announced they have formed a partnership that includes the launch of CAA China.

CMC has made a "minority strategic investment" in CAA and CMC chairman Li Ruigang will join the CAA board.

The move will enable CAA to strengthen its ties to the region after it established an office in Beijing in 2005, which currently houses more than 24 employees.

Jonah Greenberg will continue to lead the agency's China activities in film, while Roeg Sutherland, co-head of CAA's Global Film Finance and Sales Group, will continue to lead the film finance business in the market.

CAA China will add additional senior management. The partnership will enable CAA to parlay its expanding operations in China and CMC's network and experience in entertainment and sports into opportunities in talent representation, endorsements, sports, digital media, music, and original content production.

The Beijing office has placed CAA close to major Chinese co-productions, and allowed the agency to build a talent stable in the region that encompasses Zhang Yimou, Lin Chi-ling, and Donnie Yen, among others.

The global film finance and sales group has packaged, sold, or raised financing for more than 75 Chinese-language films, directing more than $400m in Chinese capital into English-language content.

"For more than a decade, we have served as a vital bridge to and within the Chinese market, utilizing our deep experience and network to support the work of the region's best artists and to develop opportunities within the market for international talent," CAA president Richard Lovett said.

"CAA China will supercharge our efforts, from motion pictures, television, endorsements, and brand consulting to sports, live events, digital media, and beyond.

"CMC, under the leadership of Li Ruigang, has a remarkable record of success in the region, and we are confident that our partnership will yield tremendous results for our clients and future business partners in China. …

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