Magazine article Screen International

IMAX Strikes Deal for 40 More China Screens

Magazine article Screen International

IMAX Strikes Deal for 40 More China Screens

Article excerpt

Chinese exhibitor Jiangsu Omnijoi expands partnership with IMAX.

IMAX has struck a deal with cinema chain Jiangsu Omnijoi to build an additional 40 IMAX theatres systems across China.

The screens will be built in new multiplexes across tier one to tier four Chinese cities, and takes the number of IMAX systems in Omnijoi sites to 72.

The company expect the majority of the sites to open by the end of 2020 with the remaining sites to open by the end of 2021.

The hybrid revenue-sharing arrangement makes Omnijoi the third-largest IMAX exhibitor partner in Asia Pacific and fifth-largest globally.

Omnijoi Cinemas opened its first IMAX theatre in Suzhou in 2011 and currently has 16 in operation and 56 slated to open, including today's agreement. …

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