Magazine article ASEE Prism

Tweet Success

Magazine article ASEE Prism

Tweet Success

Article excerpt

Donald Trump's surprise victory over Hillary Clinton in last month's presidential election was unexpected because polls and poll aggregators strongly predicted a win for Clinton. But a software program invented at Britain's Loughborough University that analyzed Twitter feeds got the outcome right-well, kinda-sorta. The EMOTIVE software algorithm was capable of digesting up to 4,000 tweets per second. And it monitored activity at hashtags linked to Trump and Clinton over the last two weeks of the campaign. The designers of EMOTIVE say it analyzes the emotional content of the short messages to reach a prediction. The software assigns one of eight basic emotions-including anger, disgust, fear, happiness, and surprise-to each tweet. The more consistent the emotional trends for a candidate over time, the more likely he or she will win. …

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