Magazine article Screen International

Open Road Hires Loren Schwartz, Promotes Liz Biber

Magazine article Screen International

Open Road Hires Loren Schwartz, Promotes Liz Biber

Article excerpt

Marketing, publicity executives report to Tom Ortenberg.

Open Road Films has named Loren Schwartz president of marketing while Liz Biber has been promoted to president of publicity.

Schwartz and Biber will report directly to Open Road Films CEO Tom Ortenberg, who made the announcement on Tuesday.

Open Road marketed and distributed Armenian Genocide drama The Promise at the weekend on behalf of Survival Pictures. The film reportedly cost more than $90m and opened on $4.1m in 2,251 theatres.

Schwartz is Open Road's third marketing chief in 14 months. He replaces Jonathan Helfgot, who only took the place of Jason Cassidy in March 2016 and is understood to be joining Fox as head of theatrical marketing.

Biber has been head of publicity since the company's inception in 2011.

Schwartz most recently served as executive vice-president of genre marketing and advertising at Warner Bros.

Prior to that, he was senior vice-president of creative advertising at Columbia Pictures, where he worked on more than 60 films, including Superbad and Pineapple Express. …

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