Magazine article Screen International

Cinelytic to Launch Data-Based Platform in Cannes

Magazine article Screen International

Cinelytic to Launch Data-Based Platform in Cannes

Article excerpt

EXCLUSIVE: Service designed to promote transparency, risk management in film business.

The founders behind a data-driven digital service offering a comprehensive comps database and predictive tools plan to launch their platform in Cannes.

Cinelytic is privately backed and run by Transamerica producer and Belladonna Productions founder Rene Bastian (top), producer and Arctic Pictures founder Tobias Queisser (centre), and physicist Dev K Sen (bottom).

The co-founders aim to help all tiers of the industry develop, package, finance, market and distribute films by providing the kind of data and support tools promoting transparency, standardisation, and risk management more commonly found at deep-pocketed tech companies.

Based in New York and Los Angeles, Cinelytic enables subscribers to assemble packages by keying in elements from talent to genre to budget range and inviting partners to share film profiles.

Users can check an actor or director's median box office over the last five releases, social media following, and upcoming credits.

A comps database of more than 27,000 films released over the last 30 years is supplemented by extensive data on upcoming projects. …

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