Magazine article Techniques

Paging the Class of 2003

Magazine article Techniques

Paging the Class of 2003

Article excerpt

College brochures and impressive videos may be the way of the past, as one California university has discovered a better way to entice students while supplying them with valuable information.

Loyola Marymount University in Los Angeles supplied this year's incoming freshmen with an alphanumeric pager that sent periodic messages to students-from what size sheets to buy for their dorm beds to when to look for roommate assignments in the mail.

"It's been a tremendous success for parents, students and the university community at large," says Joseph Merante, the university's associate vice president of academic affairs.

According to Merante, the school issued 1,000 Motorola pagers to its freshman class after research at the university showed that pagers were something teens were really interested in, and informal polls taken by professors in class indicated that about 80 percent of current students owned a pager.

Students can page each other or be contacted by anyone with access to the Internet, on or off campus, through a special link on the university's Web site. …

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