Magazine article Black Issues in Higher Education

Black Issues Gets Good Marks in Reader Survey

Magazine article Black Issues in Higher Education

Black Issues Gets Good Marks in Reader Survey

Article excerpt

Black Issues Gets Good Marks in Reader Survey.

How do Black Issues' readers rate the magazine? Who are the readers? What is their educational background? What are their career positions and experiences? Where do they work and reside?

These and other questions were the subject of a recent reader survey of 1,000 randomly selected subscribers. The survey was conducted by Lewis & Clark Research, a North Carolina-based independent research company. Of those surveyed, 475 (48%) responded.

Quality of the publication

On the whole, Black Issues In Higher Education is well received by readers. When respondents were asked to rate a number of higher education publications, Black Issues tied with the Chronicle of Higher Education as the number one publication among readers.

In a follow-up question dealing with a number of content, quality and appearance issues, readers responded positively. They found the quality of the publication to be good, the departments and features valuable and the topics covered important.

Reader demographics

More than half (54%) of the Black Issues' readers are women. While they span the spectrum with respect to age, the largest segment of readers fall in the 46-55 age group.

Age of Readership

Under 26 4%

26-35 18%

36-45 24%

46-55 34%

56-65 17%

66+ 2%

Three of four readers (74%) are African-American, followed by White (18%) Native American (3%), Hispanic (2%) and Asian-American (1%).

Educational and career experiences

Black Issues' readers have reached significant levels of educational attainment as eight in 10 hold graduate degrees. …

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