Magazine article Washington Report on Middle East Affairs

Islamic Media Foundation Prepares TV and Radio Announcements

Magazine article Washington Report on Middle East Affairs

Islamic Media Foundation Prepares TV and Radio Announcements

Article excerpt

ISLAMIC MEDIA FOUNDATION PREPARES TV AND RADIO ANNOUNCEMENTS

The Islamic Media Foundation, a national not-for-profit broadcast media organization, is gearing up for its annual Ramadan media campaign. "Work has begun on new public service announcements in our `Your American Muslim Neighbors' public service announcements series," said Mamdouh Rezeika, IMF executive director. "We are also making great efforts to have local Islamic communities contact their television stations to have the PSAs broadcast."

Rezeika emphasized that although IMF produces the PSAs and has sent tapes and satellite broadcasts of them to television stations, the most effective way of getting public service announcements broadcast is for local organizations to approach the television and cable stations serving their area.

"Television stations want to serve the public, but they also want to serve local nonprofit organizations," explained Andy McGowan of PCS Broadcasting Services, a company that has worked with IMF on the distribution of PSAs. "They are much more likely to broadcast PSAs if someone from a local organization approaches them."

Rezeika also emphasized the need for communities to begin contacting their television stations now rather than waiting until Ramadan is almost here. "Most television stations do their scheduling well in advance of broadcast time, so it's important to contact them in October or early November if you want PSAs broadcast during Ramadan, which will be the last 10 days of December and the beginning of January" he said.

McGowan pointed out that this is a good year for Muslims to have PSAs broadcast during Ramadan. "The week between Christmas and New Year's Day is typically a very slow time of year for television stations, so more PSAs are broadcast then" he explained. Since this week also falls near the beginning of Ramadan, McGowan said local communities should find television and cable stations more receptive than they would be during other times of the year. …

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