Magazine article Workforce

Disney Shaves Facial Hair Ban

Magazine article Workforce

Disney Shaves Facial Hair Ban

Article excerpt

Disneyland is anticipating a new look among some male employees since its announcement that mustaches are no longer banished from the Anaheim, California, theme park's male grooming code. Beards, goatees and shaggy sideburns are still not permitted, but the shift is a significant step, especially for a classic rule in place for 45 years running.

The ban on facial hair, originally instituted in 1957 by mustachioed Walt Disney himself, was intended to help set Disneyland apart as a friendly, family-oriented amusement park, unlike many of the questionable fairgrounds and eerily groomed carnies of the day.

Much speculation has ensued regarding the recruiting value of the policy change. But Ray Gomez, director of communications for Disneyland, points out another reason: "That particular policy was created 45 years ago, which is a pretty long time for a policy to be in place." He says Disneyland's longtime practice of updating appearance codes, not in terms of Disneyland employees-known as cast members-but in terms of the amusement park guests they serve. "We continuously upgrade appearance codes to achieve a look that our guests are comfortable with," says Gomez. …

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