Magazine article International Trade Forum

Brazil's Chamber of E-Commerce Promotes E-Business

Magazine article International Trade Forum

Brazil's Chamber of E-Commerce Promotes E-Business

Article excerpt

Chambers of commerce can play active roles in promoting the use of information and communications technologies, as the example of the Brazilian Chamber of E-commerce - shows.

Business associations around the world are now acting as catalysts, promoting the application of information and communications technologies (ICTs) to help modernize economic relations. A good example comes from Brazil, with the initiative of the Brazilian Chamber of E-commerce.

Founded in 2001, is the main multi-sector association of the Brazilian and Latin American digital economy. Its objective is to foster ICTs as strategic tools for economic development and for the modernization of business relations at all levels.'s mission is to promote, position, represent and defend the collective interests of companies, associations and other players involved in e-business. Today, it has over 170 members representing a range of areas, from traditional consulting and legal offices to some of the world's largest telecommunications, hardware and software companies. Most of the country's Internet portals are members, as well as 80% of those involved in online retail.

Building the base for advocacy

The main asset that companies recognize in is an engaging way to mobilize forces around key issues requiring consensus, such as regulatory and legal matters. keeps up a proactive monitoring and interaction with the most important governmental agencies. It follows investments in electronic government across federal, state and municipal levels.

In regulatory affairs, helped lead the private sector to monitor and formulate regulatory initiatives such as the Managing Committee for the Brazilian Public Key Infrastructure, as well as the Electronic Business Bill and privacy and security bills. It has also led opposition to bills that do not support the advance of ICTs and development.

Trade negotiations

The Brazilian Chamber of E-commerce, on the invitation of Brazil's Foreign Ministry, represents the private sector in negotiations one-commerce in the World Trade Organization, the Common Market of the South (MERCOSUR), the Free Trade Area of the Americas and other important forums. Since its creation, it has also organized commercial missions to France, Germany, India, Korea and the United States.

Raising awareness is very active in the area of generation of knowledge on e-business, through special committees, publications, events, seminars and other awareness-building exercises. …

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