Magazine article New Internationalist

Pressure Points: How Big Pharma Reacts When a Drug Scandal Breaks

Magazine article New Internationalist

Pressure Points: How Big Pharma Reacts When a Drug Scandal Breaks

Article excerpt

1 DENIAL

Side-effects and unforeseen deaths are part of the deal when you're pushing drugs. It's when the media and the activists start snooping around that the problems start.

Fightback strategies

[Symbol Not Transcribed] Deny everything.

[Symbol Not Transcribed] Take the high road. Accuse the media of sensationalism.

[Symbol Not Transcribed] Attack the accuracy of their reporting.

2 SHUTDOWN

As evidence mounts that problems are serious, politicians get in on the act, mouthing off to the media and threatening to call in the regulators.

[Graph Not Transcribed]

Fightback strategies

[Symbol Not Transcribed] Boycott the media and starve the rat pack.

[Symbol Not Transcribed] Claim there's a conspiracy - rival campanies, lefty journos and other vested interests are out to get you.

3 EXTRICATE

What a pain! Here come the regulators, poking and prying.

Fightback strategy

[Symbol Not Transcribed] Call in the high-priced lawyers to search for an escape route. …

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