Magazine article Information Today

SealedMedia Unveils Rights-Management Service

Magazine article Information Today

SealedMedia Unveils Rights-Management Service

Article excerpt

SealedMedia has announced that it has developed a flexible, quick-to-launch service that securely packages information, images, software, games, music, and video for sale via the Internet. According to the company, for thousands of businesses that have feared or struggled with unauthorized screen grabbing and printing, the SealedMedia system is a sought-after solution. Based on technology quietly under development in the U.K. for over 4 years, SealedMedia claims that its breakthrough service is the first rights-management solution designed to leverage the power of the Internet for e-businesses. a

The service will reportedly give content producers the ability to seal and sell content within hours of downloading a simple Web-based toolkit. Such turnaround will hasten their time to market and hence allow fine-tuned control over the packaging and pricing of their content. Since hard encryption will protect all varieties of a business' e-content, including real-time streaming media, the service also facilitates "pass-along" readership of protected content while providing publishers with complete and proactive control over the content wherever it moves on the Web.

"The Internet represents a vast distribution medium for both traditional content producers and Web-only publishers," said president and CEO Alan D. Mutter. "Unfortunately, content producers have been unable to profit from it because they have not had a straightforward way to securely package and sell their content. SealedMedia-for the very first time-will provide them with not just security, but flexibility and affordability, without the risk to existing Web sites and hosting systems."

SealedMedia will formally launch its rigorously tested service this summer, when its pre-release trials culminate. The partners in the U.S. and Europe that are performing the final trials include newspaper and trademagazine publishers, a Web site for the software-development community, a recording label that's developing a satellite-delivery system for streaming music, and an international payments-solution provider backed by a large U.S. bank.

"SealedMedia is the first rights-management solution designed from the ground up for the Internet," said John Borchers of Crescendo Ventures, a venture capital firm that is backing the company. …

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