Magazine article Drug Topics

R.Ph. Finds Consumers Becoming Complementary Care Friendly

Magazine article Drug Topics

R.Ph. Finds Consumers Becoming Complementary Care Friendly

Article excerpt

In 1993 Robert Fazzini, R.Ph., owner of White's Pharmacy, Morristown, N.J., began offering complementary care products and advice. His traditional pharmacy patients were skeptical. Today, however, they are more confident. He finds patients eagerly seeking his advice about complementary care, and the products he sells are moving off the shelves.

Fazzini still runs a traditional pharmacy in the back of the store. He's far from pooh-poohing an antibiotic when it's needed; he believes there's merit in keeping patients healthy so they won't require prescription medications in the first place.

"I've taken myself out of the pharmacy. I spend only 15 hours a week filling Rxs. I've hired a pharmacist." Fazzini, who's not shy about discussing the profitable aspect of the complementary care side of business, reported that his profits have doubled since he introduced these products six years ago. "On a bottle of Tylenol you pay $2 and sell it for $2.50. You pay $2 for a bottle of herbals and can sell it for $4 to $5."

What has also made Fazzini a believer in herbal products and supplements is the success he has found in using them to battle chronic fatigue syndrome and Epstein-Barr virus. He said he has seen improvement in his own recovery time when he increases his intake of vitamin C in incremental doses. He also takes echinacea. He carries GNC products as well as Solgar, Twin Lab, and Nature's Way. He also sells teas, liquid herbal preparations, and children's preparations such as Ec-kid-nacea, a kid's echinacea formula, and Pedi-active, indicated for attention deficit disorder (ADD).

Fazzini believes he can be most helpful when it comes to counseling patients who are prescribed medications. For instance, if a patient comes in whose cholesterol level borders on high, and the physician has prescribed a cholesterol-lowering medication, Fazzini discusses the idea of exercise and taking supplements. …

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