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E-Profit: High Payoff Strategies for Capturing the E-Commerce Edge

Magazine article Online

E-Profit: High Payoff Strategies for Capturing the E-Commerce Edge

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e-Profit: High Payoff Strategies for Capturing the E-Commerce Edge by Peter S. Cohan

ISBN: 0-8144-0544-4 Published: 2000 Pages: 285pp.; hardcover Price: $27.95

Available from: AMACOM, American Management Association, 1601 Broadway, New York, NY 10019; 212/903-8087 or 800/714-6395; http://www.amanet.org

Does your organization have an ecommerce strategy? Does it integrate with all aspects of your current business? These are the kinds of questions Cohan forces you to address in this practical book designed to help you get your organization online.

Although the writing is sometimes awkward, and many of the case studies seem little more than summaries of published articles, the book does present some very useful information. It is designed to help managers guide their organizations into the world of ecommerce. The first part of the book presents the economic case for why you want to be involved in ecommerce in the first place. …

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