Magazine article Information Today

Google Reaches Out

Magazine article Information Today

Google Reaches Out

Article excerpt

Of greater interest and importance to researchers were Google's recently announced partnerships with traditional information industry companies, which continue its initiatives to include scholarly content. Ingenta, PLC, a provider of online publishing services to academic and professional publishers, announced the successful implementation of full-text indexing by Google. Ingenta joins organizations like IEEE, OCLC, and others that now have content indexed by Google.

Google had been indexing the freely available metadata on Ingenta.com, ensuring that article titles, keywords, author names, and abstracts appeared in search results for Google users. But as of March, Ingenta enabled full-text access for the crawler (the "Googlebot") so that all words in articles, not just abstracts and keywords, are indexed and searchable on Google. According to the announcement from Ingenta, after enhancing the indexing, the Ingenta.com site's usage jumped dramatically, "with Google referral traffic contributing to a record 5.4 million user sessions on Ingenta.com in April."

Not all Ingenta publishers have even been included in these initial results. …

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