Magazine article Information Today

A World of Search

Magazine article Information Today

A World of Search

Article excerpt

Key thoughts from an expert panel

The marketplace for search technology is filled to overflowing with bright and thoughtful marketers, technicians and visionaries. We gathered many of the leading ones into a panel in March, 2004, to discuss the state of the search market ("hot"), the technology currently in place ("amazing") and the emerging trends in search, classification and retrieval ("you're not going to believe it").

We started with a small set of prepared questions, and immediately threw it out. When you have a group like this, there is very little need for a script. The key subjects on their collective mind turn out to be the same issues that every businessperson in the knowledge economy faces every day: How do I deal with the amount of information I'm faced with? And how do I create value from that information? This guide links "the face with the name" as you read this month's interview.

-Andy Moore

Mark Myers * VP, Strategic Alliances, Convera

Mark Myers is Vice President of Strategic Alliances at Convera (formerly Excalibur Technologies). In eight years with the company, Mark has played a key role in the development and marketing of Convera's search and categorization products. Mark has more than 20 years of software industry experience, including a variety of product development and marketing positions at General Electric, Infodata Systems, Visix Software, Applix, and Convera. Mark's experience in automated full-text retrieval and classification dates to the early 1980s where he was involved in the design and marketing of text retrieval services and products at General Electric and Infodata systems. Mark is currently responsible for developing and managing strategic partnerships that strengthen Convera's product offerings and expand product distribution in key industries.

Michele Deziel * Chief Marketing Officer. EasyAsk, Inc.

Michele joined EasyAsk in January 2004 to focus on strategic programs and marketing partnerships designed to strengthen the company's market presence in the enterprise search sector. Michele has more than twenty years experience in the enterprise software market including working with companies such as business information content provider, Eliyon Technologies as Chief Marketing Officer; serving as Vice President of Marketing at iConverse; and holding the position of General Manager of the Web Application Market Group with Lotus Development. Michele has also served as advisor to multiple emerging and expanding software companies.

Lisle Holgate * Director, Product Marketing, EasyAsk, Inc.

Lisle Holgate joined EasyAsk in June 2003. Lisle maintains an "outward facing" focus and works closely with customers, prospects, partners and industry analysts, as well as internal EasyAsk personnel (sales, support, education and professional services), to assess market requirements, and then guide the EasyAsk product evolution. Lisle has 24 years of experience in applying technology to solve business problems in the areas of enterprise search, resource scheduling, CRM and marketing automation. Prior to joining EasyAsk, Lisle was Group Director, Applications Product Menagement at Chordiant, Inc.

David Bercovich * Associate Product Marketing Manager, Google Inc.

David handles all product marketing activities for the Google Search Appliance, Google's enterprise search product. David joined Google from Applied Semantics, an enterprise categorization and contextual advertising company which was acquired by Google in 2003. …

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