Magazine article The CPA Journal
Book Review: Advisory Comments for Growth and Profitability: A Guide for Accountants and Consultants
ADVISORY COMMENTS FOR GROWTH AND PROFITABILITY: A GUIDE FOR ACCOUNTANTS AND CONSULTANTS By Peter F. Stone and Mark L. Frigo Irwin Professional Publishing, 188 pages, $50.00
This book presents a constructive guide to the types of advisory services that a CPA firm can provide to clients. As the book points, out, clients expect CPAs to help them gain and increase profitability. At the same time, it is a matter of record that CPAs have considerably expanded their professional practices by offering their current and prospective clients the benefit of vast experiences obtained largely by servicing other clients, as well as the knowledge gained from attending continuing professional education seminars.
Separate chapters cover the following areas: what business advisory comments can do; identifying problem from symptom to benefit; advisor comments--political content; cross selling by business advisory comments; help from the microcomputer; writing guidelines; and example advisory comments. These are followed by two helpful appendices.
The authors point out that as auditing is becoming more competitive, there is greater need for constructive advisory services, which are covered in considerable detail in this volume. …