Magazine article Information Today

PurpleYogi, the Wall Street Journal Online Offer Web Assistant

Magazine article Information Today

PurpleYogi, the Wall Street Journal Online Offer Web Assistant

Article excerpt

Internet Publishing Today

PurpleYogi, Inc. (http://www.purpleyogi .com), a creator of distributed knowledge management software called Discovery Systems, and The Wall Street Journal Online (http://www.wsj.com) have announced that they will offer WSJ Yogi, a co-branded Web assistant, to the newspaper's subscribers. WSJ Yogi is an intelligent, personalized, online content-discovery service that automatically links users of the WSJ .com site with the Web content most relevant to them.

According to the company, the Discovery Systems software classifies documents into a rich taxonomy of concepts by comparing the statistical patterns embedded within documents against concept models created using proprietary advances in artificial intelligence, machine learning, and information theory.

The WSJ Yogi, which will be offered as a free download on WSJ.com, is a desktop application for Internet browsing that learns a user's interests and suggests related content instantaneously as the user browses the Web. The WSJ Yogi learns the interests of each subscriber based on what they read online, then actively connects him or her with the most recent and relevant news from WSJ.com and other leading content providers.

The Yogi works continuously, displaying related and recommended content as headlines within a window on the user's desktop. It also accompanies users as they surf the Web, relieving WSJ.com subscribers from the task of searching for content of interest to them. The WSJ Yogi can be downloaded at http://www.purpleyogi.com/ products/yogiwr/downloadwsj/index.html.

The Yogi Internet Discovery System is also available for general Internet use, and is available at http://www. …

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