Magazine article Stanford Social Innovation Review

Beyond the Bottom Line

Magazine article Stanford Social Innovation Review

Beyond the Bottom Line

Article excerpt

"People don't give to institutions that look like they need money. They give to institutions they are proud to be associated with."

-Linda A. Acciardo, spokeswoman for the University of Rhode Island, on why the school spent $54 million on a sports complex with luxury boxes and a skating rink that is open 15 hours a day.

The New York Times, October 5, 2003.

DISPATCH

Harry Potter Goes Green in Canada

Environmental savings of the 100% recycled, chlorine-free, Canadian edition of "Harry Potter and the Order of the Phoenix":

* 29,640 trees, or a 40-acre forest

* 12,417,986 gallons of water, the same as 31 filled Olympic-sized pools

* 20,248 BTUs of electricity, the same as 195 years of electricity used by the average American home

* 2,679,548 pounds of greenhouse gases, or the same emissions as 2.4 million miles traveled by an average car

-From Green@Work, September/October 2003.

The Business of Hip-Hop

"Imagine if all hip-hoppers knew that being [socially] conscious was being part of your business and you'd make more [money] from being conscious?"

-Mother Jones interview with Russell Simmons. Simmons, a former Queens marijuana peddler, is the co-founder of Def Jam Records (the laltel that launched the Beastie Boys and Public Enemy), Phat Farm Sneakers and the Hip-Hop Summit Action Network, which advocates for an end to New York state's mandatory minimum sentences.

THEY SAID IT

Real Star Power

"Business always tries to please the government currently in office. If you want to impress this government, then your visiting card has to be the social question."

-Oded Grajew, aide to Brazilian president Luiz Inacio Lula da Silva, on why multinational giants like IBM, Ford Motor, Bayer, and Unilever are clamoring to support Zero Hunger, one of Silva's favorite nonprofit projects.

The New York Times, March 30, 2003

Buffet on Philanthropy

"The nature of the problems that a foundation tackles is exactly the opposite of business. …

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