Magazine article The Quill

TV Stations Decline to Complete NAACP Survey

Magazine article The Quill

TV Stations Decline to Complete NAACP Survey

Article excerpt

When six television stations in Boston received a survey on minority hiring practices from the local branch of the National Association for the Advancement of Colored People, all six declined to complete it.

"We expected a 100 percent response from each of the stations," Michael Curry, Political Action chair for the local NAACP, told the Boston Herald in late November. "That didn't happen. We didn't get one completed survey." The stations that received the survey say they are eager to help, but did not feel comfortable with filling out the eight-page survey as written.

The questionnaire, sent out in December 1999, was modeled on a national NAACP survey of network television that brought about new efforts at prime-time diversity.

The survey used questions like, "What, if any, approaches have you used to attract people of color to your station? …

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