Magazine article The CPA Journal

Opening a Gateway of Opportunity

Magazine article The CPA Journal

Opening a Gateway of Opportunity

Article excerpt

News Views

The results of the NYSSCPA's recent survey support many points of the AICPA's proposed global credential, and raise valid, interesting questions about other areas, which we are still deliberating. One of the clearest findings in the

New York survey was that an overwhelming number of respondents knew very little about the proposal. Also, the phrasing of certain survey questions may have unintentionally contributed to the confusion surrounding the proposed credential. For example, the question "Do you believe an additional credential would better define for the public the range of services CPAs currently provide?" is misleading: Defining the range of services CPAs provide falls to the AICPA image enhancement campaign, which will continue unabated, not to the proposed credential.

However, that two of every three CPAs responding to the NYSSCPA survey agreed that the services delivered by today's CPA do not match the public perception of the profession underscores a premise underlying the new credential: The revolutionary changes taking place in the marketplace, fueled by rapid advances in technology and the new world economy, are dramatically altering the expectations of clients and employers.

The bottom line is that surveys of any kind cannot substitute for education and dialogue. …

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