Magazine article Personnel Journal

It's Time to Take Action

Magazine article Personnel Journal

It's Time to Take Action

Article excerpt

There's a lot of passion in the pages of this issue. Of course, each of our issues demands commitment and energy, but this issue is different. For more than a year, this single issue has been driven by a passionate commitment to help, to stretch the boundaries of a typical issue into a project that has more resonance and impact than we normally attempt. We've invested more than the usual quotient of our hearts and souls into this issue because we believe that business should play a major in rebuilding America, and we can't expect others to take action if we aren't willing to do so ourselves.

At the heart of this issue is the Rebuild America Challenge Grant. We're designating 10% of the advertising and subscription revenue generated by this issue to fund a grant program. The money will be given to groups that operate (or will develop) programs that are specifically intended to break down the barriers to employment. We're going to leverage the money into something more, because the program requires that the groups receiving the grants find corporate sponsors to match the grant funds two to one.

In other words, we want corporate America to do something. We hope you recognize that however much we all wish it were otherwise, the government alone can't solve America's problems. Although all of us in business have too much on our plates already, the ranks of America's unemployed and underemployed will continue to swell unless action is taken now. However difficult it might seem to face our problems today, it will be even more difficult if we wait until tomorrow or the day after to face them.

We believe that the situation, although grave, is far from hopeless. We believe that if you retrain older workers, develop job skills for younger workers and support business enterprise, you'll make a difference. We believe that if you help families, work to change the school system, promote volunteerism and reach out to the homeless, the barriers keeping so many people from employment will begin to crumble.

It won't be easy. But it can be done, and we're willing to help. The Rebuild America Challenge Grant is one way that we can join in the effort. …

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