Magazine article Work & Family Life

Understanding the U.S. Passion for Comfort Foods

Magazine article Work & Family Life

Understanding the U.S. Passion for Comfort Foods

Article excerpt

What are comfort foods? When do we eat them and why? Food and Brand Lab researchers at the University of Illinois are trying to answer these and other questions about people's relationships with comfort foods. Here are some of their findings from three national surveys:

The top four comfort foods are potato chips, ice cream, cookies and candy. But 40% of comfort foods are not snack foods, and several even fall into the category of "homemade and natural," such as soup, main dishes and vegetables.

Age makes a difference in comfort food choices. People ages 18 to 34 prefer ice cream (77%) and cookies (70%). People age 35-54 prefer soup (68%) and pasta (67%). Those over -55 choose soup (76%) and mashed potatoes (74%). Asked which comfort food "makes you feel good about yourself," most people said soup. …

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