Magazine article Drug Topics

NACDS Makes Big Push for

Magazine article Drug Topics

NACDS Makes Big Push for

Article excerpt

The buzz at NACDS Marketplace 2001 wasn't only about the 1120 temperature outside the Las Vegas Convention Center or the more than 3,500 retailers showing off their wares to the hundreds of chain buyers and merchandisers who walked up and down its many aisles in search of innovative products to sell in their stores. It was also about, and how it is being used to make business more effident and profitable.

As has been the case in past years, this huge event brought together manufacturers ranging from those selling health and beauty aids and vitamin and dietary supplements to those promoting at-home diagnostic testing kits and store security devices.

And while the variety of nonprescription products certainly drew the bulk of the attendees' attention throughout the four-day merchandising fest, the National Association of Chain Drug Stores was active in getting the vendors' attention concerning its newest Internet business venture,

NACDS clearly jumped into the Internet with both feet when it created, a wholly owned subsidiary of NACDS with its own management team. Calling an e-business tool that can successfully leverage Internet technology "to meet specific needs of an industry," Brad Mitchell, president and CEO, predicted that NACDS' "revolutionary" technology will have "a profound impact on the way business is done in the retail chain drugstore industry." boasts a host of features, including strategic consulting services; targeted links according to company, brand, and product; a product category database searchable by retailers; a listing of company names with a brief description of each one's services; access to a daily digest of market research; and exclusive networking functions. But at the heart of this new technology is a messaging system that is meant to better connect suppliers with retailers.

Mitchell said the messaging system brings buyers and suppliers together in a unique format. "Product buyers can customize the system in ways that enable them to get only the information they need, exactly when they need it," he said.

"Smaller suppliers are finding that they now have a cost-effective way to reach larger retailers, while the smaller chains have discovered they can now gain the attention of large suppliers that did not effectively reach them in the past," added Mitchell. …

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