Magazine article Drug Topics

Executives Optimistic but Cautious about Next Year

Magazine article Drug Topics

Executives Optimistic but Cautious about Next Year

Article excerpt

Chain drugstore executives see a fairly good business year coming up ahead in 1994. Although they are not as optimistic as they were for 1993, when they hoped for a strong sales surge to mark the end of the recession, they do predict gains.

When asked to give an overall prediction about the business year ahead, nearly two-thirds said the year will be at least good. More specifically, 2% of the executives said the year will be excellent; 23% said very good; 38%, good; 35%, fair; and 2%, poor.

Sales will rise in 1994, according to 63% of the executives in this year's survey, down from the 74% who last year predicted sales increases for 1993. The average sales gain predicted for 1994 is 7%. Of the optimistic executives foreseeing a sales climb next year, 75% see single-digit percentage gains coming their way. Another 20% believe sales will climb 10%-12%, and the remaining 5% said sales will jump 13%-15%.

Meanwhile, about 26% of the respondents said sales will remain the same next year, and another 9% said a decline is on the way. …

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