Magazine article Drug Topics

Make Way for Men's Grooming Products

Magazine article Drug Topics

Make Way for Men's Grooming Products

Article excerpt

D. P. Hamacher & Associates Inc., a Milwaukee-based management consulting company specializing in drugstore management tools, supplied all of the statistical data for this column. For further information, call 1-(800) 888-0889.

Allen's grooming products--after-shaves/colognes and men's hair care items--bring customers into drugstores.

Drug retailers should keep in mind that more males are doing their own shopping for personal care as a result of two-career families. Men are more likely to shop in drug outlets, because they perceive drugstores as easy to reach, easy to get in and out of, especially compared with department stores. Drugstores can maintain this edge by stressing service and pricing and by attractive presentation with adequate merchandising mix.

After-shaves generate substantial retail volume. Retail sales hit $466.9 million in the 12 months from November 1992 through October 1993--up 0.8%, in food, drug, and mass-merchandising outlets, according to Nielsen Marketing Research, Northbrook, I11. Drugstores with annual sales of over $1 million accounted for $211.2 million in after-shave sales in that period--down 6.0%. Food and combination stores with sales of S2 million or more generated $66.7 million in sales of these products, up 2. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.