Magazine article Drug Topics

Toy Fair Attracts 120,000 Products and 22,000 Buyers

Magazine article Drug Topics

Toy Fair Attracts 120,000 Products and 22,000 Buyers

Article excerpt

American retail toy sales hit $17.5 billion in 1993, up only slightly from $17 billion in 1992. Speaking at a press conference kicking off the 91st annual Toy Fair in New York City, John W. Amerman, chairman of Toy Manufacturers of America Inc., said that although overall growth was only modest, several product categories were stellar performers.

"Some of the best new product performers last year included Littlest Pet Shop, Aladdin, My Size Barbie, Power Rangers, Jurassic Park, Star Trek, Mighty Max, Talking Barney, K'NEX, and Bumble Ball," said Amerman. "They were joined by old favorites including Barbie, G.I. Joe, Sesame Street, Batman, Lego, Erector Sets, Matchbox, Hot Wheels, and dollhouses of all kinds."

More than 22,000 retail buyers from all around the world jammed the Toy Fair. Among them were drugstore buyers who came to see what is on tap for Christmas 1994.

In general, buyers said their toy business has stayed pretty even, with a slight boost from popular license properties such as Barney.

Of 120,000 toys offered at the show, here are some of the hotter items, as noted by selected buyers:

MATTEL: Of course, Mattel's star is Barbie; she's 35 and still going strong. To celebrate Barbie's 35th anniversary, Mattel is bringing back the very first Barbie doll. The doll will be packaged in a reproduction of the original shoe-box packaging, complete with a historical booklet. Barbie is also helping raise funds for children around the country. A new Dr. Barbie doll will be a symbol of Mattel's efforts, which are funded by $1 million in Barbie sales. …

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