Magazine article Drug Topics

HBA Show Gives Early Look at Some Hot Items

Magazine article Drug Topics

HBA Show Gives Early Look at Some Hot Items

Article excerpt

Those who attended Exclusively HBA in late March at McCormick Place in Chicago enjoyed one of the first such trade events of the year, presenting a wide variety of new products, especially those based on trends in high-end department and specialty stores. What winners did they get to see? One good bet was thigh creams. Currently selling briskly in department stores, the creams were launched into the mass market and received a nod from the Wal-Mart buyers.

The line capturing the greatest attention was European New Thigh-Contouring Creme, an anticellulite item from Seattle-based Rebekah. Retailers appeared receptive to the product, despite its $16.95 price tag, based on the success of higher-ticket alpha-hydroxy acid products in drugstores.

Parfums Parquet announced it would open up distribution of its Raffinee fragrance to drugstores. The company previously distributed Raffinee only in department stores and specialty operators such as J.C. Penney. The firm will also launch a new fragrance called French Vanilla.

The mass market will also be getting its own Dead Sea Products from a company called Masada. Dead Sea crystals for the bath have been selling well in stores such as Cosmetic Centers and GNC. Physician's Formula also unveiled new skin care/treatment products under the Captyane name, which will be marketed by skin type. According to retailers, Captyane has been a successful launch, and they hope the line extension will bring even more attention to the growing skin care department. …

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