Magazine article The Quill

Jerusalem Post Launches Home Delivery in America

Magazine article The Quill

Jerusalem Post Launches Home Delivery in America

Article excerpt

There is now yet another newspaper for readers in the New York metropolitan area to choose from, at least on Fridays. Unlike The New York Times, New York Daily News or the New York Post, this one hails from far, far away.

The Jerusalem Post, Israel's most popular newspaper printed in English, began offering home subscriptions of its Friday edition (a broadsheet news section and a tabloid weekend magazine) in New York City, New Jersey and Connecticut on March 24. The Post, part of the Hollinger International Inc. chain, vows to deliver by 6 a.m. in most areas.

With 2,200 subscribers already signed up in May, Post publisher Tom Rose already deems the venture to be successful enough to think about expanding business into other American cities with large Jewish populations.

"It's a classic case of your customers knowing what they want," Rose told Editor & Publisher by phone from Jerusalem on May 11. …

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