Magazine article The Quill

Daily New Tries to Win Back Advertisers

Magazine article The Quill

Daily New Tries to Win Back Advertisers

Article excerpt

An investigative series by the New York Daily News questioning the safety and sanitary practices of grocery stores in New York City's five boroughs resulted in an advertising backlash from the grocers.

Entitled "Dirty Rotten Shame," the series used state inspection reports to point out the area's most dangerous grocery stores. "More than half the city's supermarkets failed inspections because of vermin, filth and rotting food," the headline on the cover read.

After the first day's stories, grocery executives said that the Daily News' reporting had relied on old inspection reports and that the stories hadn't taken into account that a couple of recent reports had found stores named in the series to be clean.

Despite some attempts from the News to soften the tone of the remaining stories in the series, all but one of the city's major supermarket chains pulled their advertising from the Daily News. …

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